Nationwide Insurance released new television creative for its ‘Join the Nation’ campaign. The new ad premieres June 5 during the 2013 CMT Music Awards. The spot features country music star and CMT Music Award nominee, Jana Kramer. Take a look:
The ad dramatizes the benefits of Nationwide’s Brand New BelongingsSM offering, which can replace items in the home that are stolen or destroyed with brand new versions of what homeowners originally owned.
In the ad Kramer’s character serves as a living metaphor for how Nationwide Insurance responds to the needs of its members. Her quick actions, confidence and ability to tackle the situation represent the dedication of Nationwide Insurance to its members. In the ad Jana is, like the brand equity that she represents, “On Your Side.”