Name Your Four-Wheeled Baby

nationwide baby ad

Oct. 2 might be “National Name Your Car Day,” but nearly 25 percent of U.S. car owners already have a special name for their car.

An online survey of U.S. car owners uncovered other interesting facts about car names:

  • Car owners ages 18-34 are significantly more likely to nickname their cars (36 percent).
  • Women are more likely to have a nickname for their cars than men (27 percent vs. 17 percent).
  • More than one-fourth (26 percent) of those surveyed think of their car as a girl, with women more likely to have a “baby” girl.
  • Men are more likely than women to name their car after a famous/historical person (9 percent men vs. 4 percent women) or character in a movie (10 percent men vs. 4 percent women).

Recognizing the automotive passion of many car owners, Nationwide’s newest Join the Nation ad “Baby” features a really big metaphor to dramatize the passion people have for their cars.

Meet My Baby
To celebrate members’ car affinity, Nationwide is holding a “Meet My Baby” contest. Beginning Oct. 16, 2013, car owners can submit the name, picture and description of their “baby” to Nationwide Insurance.

Then, car owners can share entries on their social networks to gain votes. The most popular posts will be awarded prizes. Five winners will receive a $2,500 gas card with the grand prize winner also receiving $5,000 to take a road trip with his or her “baby.”

The contest runs Oct.16-Nov. 3, 2013. Check back on Oct. 16 for details on how to enter and full contest terms and conditions.

Survey Methodology
The five question online omnibus survey of 1,082 Census-representative respondents 18 years and older in the United States who own or lease a car was conducted between September 9-12, 2013 using an online methodology. The margin of error (MOE) for the audience (n=1,082) is + 3.0 percent at the 95 percent confidence level.

  • Super D

    That’s funny and true. I love the protect your baby nationwide commercial. That’s how I am. lol